many stores across the country, gift cards have virtually eliminated the time
consuming paper chase involved with traditional gift certificates. Unlike
most gift certificates, gift cards can easily be carried in wallets, are simple
to use and can be swiped through many common credit card processing terminals.
Business Gift Marketing affiliate can help you turn business gift cards into
powerful marketing tools that increase revenue, promote your business and
expand your client base through innovative and proven techniques. Our gift
card marketing programs are flexible and easy to implement so you can start
providing these value-added offerings quickly.
Gift, Loyalty and Stored Value Cards?
Gift cards replace paper gift certificates. This plastic card is designed
specifically for businesses using customized logos and designs. The “gift
value” amount is loaded and generally stored on the host database by
swiping a magnetic stripe card through an existing POS terminal. Most cards
may be used multiple times and are reloadable by the consumer.
Similar to Gift Cards, Loyalty Cards are used by their businesses to track
customer information and reward their loyal customers. The tracking criteria
can include number of store visits, purchase amounts, purchase dates, or other
measurable marketing factors. Loyalty cards provide merchants with an effective
marketing tool for increasing store traffic, sales, and ultimately, customer
loyalty. Additionally, the features available with the Loyalty Cards can be
combined with those available with the Gift Card or Stored Value Cards, all
on the same card.
Stored Value Cards
Stored Value Cards are also similar to Gift Cards with one difference. With
Stored Value Cards, customers purchase value today that will be redeemed at
a future date, usually as part of a marketing or rewards program. In this
way, customer loyalty is increased because a need is created for future and/or
multiple store visits to use the Stored Value Card.
Business Gift Marketing
program offers you and
your business numerous benefits including:
Increased customer traffic and sales by marketing your name and logo on the
Increased customer traffic and sales by enabling you to load all refunds and
incentives on the card instead of offering cash back
Increased customer base since cards are generally given to others as a gift
Secure setup and fund transfer that prevents fraud associated with paper gift
Reduced overall cost by enabling you to reload dollar amount on a single card
versus issuing a new card
Increased customer loyalty by providing an incentive for customers to return
to your business
Increased customer visits back to the store to use remaining amount of gift
card which increases sales
Detailed reporting saves you time and hassle in the reconciliation process
Increased employee satisfaction and willingness to promote gift cards because
transactions process like credit cards
Increased sales due to the customer demographics information that can be obtained
from the program